Hi, I’m Cassandra, And I Create Killer Content With No Nonsense.
I tell it like it is, and I produce clean copy, engaging articles, and SEO-driven features for publications, brands, and destinations.
About Me
Hi, I’m Cassandra—a freelance writer and editor who has spent the last decade shaping narratives that inspire, inform, and connect. I’ve been published in many of the biggest name publications like The New York Times, National Geographic, and Wall Street Journal and I’ve contributed to numerous guidebooks.
Before becoming a full-time writer, I got my start in branding, transitioned to community development, and then founded a travel agency. Through my diverse background, I’ve worked with hundreds of brands, publications, tourism boards, non-profits, and government entities to connect ideas with audiences in meaningful ways.
Beyond writing, I offer personalized consulting services to help clients refine their messaging, develop creative strategies, and become more efficient, effective, and impactful.
Let’s create something extraordinary together.
What I Offer
Journalism & Branded Content
Cassandra produces engaging, well-researched, and top-performing articles for publications like The Wall Street Journal, CNN, National Geographic, and Lonely Planet. She loves to cover travel, wellness, health, product reviews, and the outdoors. She also creates branded content on a wide range of topics, from hotels, transportation, & sustainable travel to home goods and lifestyle products.
Coaching & Content Strategy
Cassandra offers coaching and content strategy to brands, tourism boards, independent publicists, and entire media teams. These personalized coaching sessions can focus on perfecting a specific pitch or dive deeper into SEO strategies, affiliate marketing, industry trends, and what they mean for your business and clients.
Public Speaking & Teaching
Looking for a dynamic speaker who can engage and energize audiences for your next webinar, conference, class, or podcast? Cassandra brings a decade of teaching and workshop facilitation and pairs it with hard facts, humor, and practical guidance to educate and entertain audiences from boardrooms to classrooms. Topics range from creative writing and how to get published to media strategy and improving your pitches.