I love working on branded content, be it with a destination, tourism board, tour operator, or brand. I’ve written dozens of branded articles for hotels, pharmacies, insurance companies, bus companies, and travel brands in addition to crafting specialized branded content for Midwestern cities, birdfeeder manufacturers, and everything in between.

Testimonials

“Cassandra was able to quickly capture and prioritize the themes and campaigns we have been striving to highlight —something that is often difficult to achieve with traditional media. Our collaboration also let us shine a light on our community, when we can often be in the shadows of some of the larger destinations in our region.

Cassandra's attention to detail made collaboration seamless, and she incorporated feedback with precision and speed. Additionally, having access to analytics provided invaluable insights, helping us understand the immediate impact of the piece in ways that would be impossible through other media formats.”

Jessa Campbell - Director of Destination Development and Communications, Visit Fort Wayne

“Cassandra is a true pro. I recently worked with her to promote a summer travel campaign and approached her with a general idea of what I wanted to accomplish from our partnership. She proposed a content strategy that resulted in two thoughtfully written articles that artfully captured the messaging I requested, plus her own well-researched insights.

She made strategic decisions (like altering headlines for SEO purposes and incorporating current travel trends) that made the finished product even more impactful. I had very little feedback, but the feedback I did provide was quickly incorporated. I look forward to working with her again in the future and highly recommend her to any other brand or publicist.”

 Laura McCommon - Director of PR and Communications, ARDA