Coaching & Content Strategies

My coaching session with Cassandra was exceptional! She exceeded my expectations. In just an hour, I took about 2 pages of notes, and had about 7-key takeaways that I would never have thought of on my own. including where to pitch and new pitch angles. It was refreshing and insightful, so much so that I got about to pitching and heard back from The New York Times Travel section. I definitely recommend working with Cassandra, if you're looking to get more press. She's super smart and knows her stuff.

Elina Leclaire, Owner – Glampful Campground

Cassandra and I were able to cover so much in just 30 minutes. I got to ask questions about how various outlets she writes for function that I would have no other way of knowing about. She gave me great feedback on potential avenues for several of my clients, which helped me identify a few new angles and approaches to pursue that I never would have thought of on my own. Time and money well spent!

Jason Simms, Principal - Theirsay

Any publication would be lucky to have Cassandra on staff. To start, she's as strong administratively as a journalist gets. Her copy arrives clean, her details always have sources attached for easy fact-checking, and her responsiveness to edits is stellar. She reports the hell out of an assignment, so eye-opening detail and gripping personal anecdotes can live side-by-side. If I was in need of a killer, distinctive cover story to show readers that we have reporting that doesn't exist elsewhere, Cassandra would be one of the first journalists I'd contact.

Nathan Matisse, Editor, Ars Technica

As someone who values authentic connections with writers, booking a one- on-one meeting with Cassandra was a no-brainer for me. Her undivided attention and immediate feedback were priceless and our session was jam- packed. In just 30 minutes, we covered an array of topics from what editors are looking for and her preferences, to live pitching each of my clients, eliminating the need for numerous emails and potentially saving hours of our time for both of us. Her feedback and interests were so clear. What truly impressed me was walking away with three tangible story ideas/angles to pursue. I look forward to booking another session with Cassandra in the future.

Rachel McCallister, Rachel McCallister Consulting

Cassandra has written dozens of articles for World Nomads, on topics ranging from community-based tourism and outdoor adventures to travel safety and responsible travel. She's a smart, intrepid traveler who inspires readers through her love of independent travel and adventure while providing level-headed guidance that's also fun to read. And she always meets her deadlines - another wonderful trait.

Ellen Hall – Editor/Content Producer, World Nomads Insurance

I appreciate Cassandra’s time and the opportunity to hear directly what she’s looking for and get her feedback. I think it’s invaluable for us get have this access and get to know the writer better.

Kristen Montag, Senior PR & communication manager, Meet Minneapolis

Any publication would be lucky to have Cassandra on staff. To start, she's as strong administratively as a journalist gets. Her copy arrives clean, her details always have sources attached for easy fact-checking, and her responsiveness to edits is stellar. She reports the hell out of an assignment, so eye-opening detail and gripping personal anecdotes can live side-by-side. If I was in need of a killer, distinctive cover story to show readers that we have reporting that doesn't exist elsewhere, Cassandra would be one of the first journalists I'd contact.

Nathan Matisse, Editor, Ars Technica