Journalism & Branded Content

Cassandra produces engaging, well-researched, and top-performing articles for publications like The New York Times, AARP, The Wall Street Journal, National Geographic, and Bloomberg.

She’s contributed to and authored numerous printed guidebooks and loves to cover travel, wellness, health, and all things outdoors.

Cassandra also creates branded content on a wide range of topics, including:

  • Travel

  • Sustainability

  • Accessibility

  • Transportation

  • Adventure

  • Health/Wellness

  • Insurance (both car and travel)

  • Home, lifestyle, & outdoor products reviews

Get in touch
A woman sitting on a bench holding travel guidebooks, with a colorful flower garden in the background.

Testimonials

  • Any publication would be lucky to have Cassandra on staff. To start, she's as strong administratively as a journalist gets. Her copy arrives clean, her details always have sources attached for easy fact-checking, and her responsiveness to edits is stellar.

    She reports the hell out of an assignment, so eye-opening details and gripping personal anecdotes can live side-by-side. If I were in need of a killer, distinctive cover story to show readers that we have reporting that doesn't exist elsewhere, Cassandra would be one of the first journalists I'd contact.

    Nathan Matisse, Editor, Ars Technica

  • Cassandra has written dozens of articles for World Nomads, on topics ranging from community-based tourism and outdoor adventures to travel safety and responsible travel.

    She's a smart, intrepid traveler who inspires readers through her love of independent travel and adventure while providing level-headed guidance that's also fun to read. And she always meets her deadlines - another wonderful trait.

    Ellen Hall – Editor/Content Producer, World Nomads Insurance

  • Cassandra was able to quickly capture and prioritize the themes and campaigns we have been striving to highlight —something that is often difficult to achieve with traditional media. Our collaboration also let us shine a light on our community, when we can often be in the shadows of some of the larger destinations in our region.

    Cassandra's attention to detail made collaboration seamless, and she incorporated feedback with precision and speed. Additionally, having access to analytics provided invaluable insights, helping us understand the immediate impact of the piece in ways that would be impossible through other media formats.

    Jessa Campbell -Dir. of Destination Development & Comms, Visit Fort Wayne

  • Cassandra is a true pro. I recently worked with her to promote a summer travel campaign and approached her with a general idea of what I wanted to accomplish from our partnership. She proposed a content strategy that resulted in two thoughtfully written articles that artfully captured the messaging I requested, plus her own well-researched insights.

    She made strategic decisions (like altering headlines for SEO purposes and incorporating current travel trends) that made the finished product even more impactful. I had very little feedback, but the feedback I did provide was quickly incorporated. I look forward to working with her again in the future and highly recommend her to any other brand or publicist.

     Laura McCommon - Director of PR and Communications, ARDA