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Hi, I’m Cassandra, And I Create Killer Content With No Nonsense.

I produce clean copy, engaging articles, and SEO-driven features for publications, brands, and destinations.

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About Me

Hi, I’m Cassandra—a freelance writer and editor who has spent the last decade shaping narratives that inspire, inform, and connect. I’ve been published in many of the biggest name publications like The New York Times, National Geographic, and Wall Street Journal and I’ve contributed to numerous guidebooks.

Before becoming a full-time writer, I got my start in branding, transitioned to community development, and then founded a travel agency. Through my diverse background, I’ve worked with hundreds of brands, publications, tourism boards, non-profits, and government entities to connect ideas with audiences in meaningful ways.

Beyond writing, I offer personalized consulting services to help clients refine their messaging, develop creative strategies, and become more efficient, effective, and impactful. Let’s create something extraordinary together!

More About Me

What I Offer

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Journalism & Branded Content

Cassandra produces engaging, well-researched, and top-performing articles for publications like The Wall Street Journal, CNN, National Geographic, and Lonely Planet. She loves to cover travel, wellness, health, lifestyle, and the outdoors. She also creates branded content on a wide range of topics, from hotels, transportation, & sustainable travel to home goods and lifestyle products.

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Coaching & Content Strategy

Cassandra offers coaching and content strategy to brands, tourism boards, independent publicists, and entire media teams. These personalized coaching sessions can focus on perfecting a specific pitch or dive deeper into SEO strategies, affiliate marketing, industry trends, and what they mean for your business and clients.

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Public Speaking & Teaching

Looking for a dynamic speaker who can engage and energize audiences for your next webinar, conference, class, or podcast? Cassandra brings a decade of teaching and workshop facilitation and pairs it with hard facts, humor, and practical guidance to educate and entertain audiences from boardrooms to classrooms. Topics range from creative writing and how to get published to media strategy and making your brand more accessible and sustainable.

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Testimonials

  • Any publication would be lucky to have Cassandra on staff. To start, she's as strong administratively as a journalist gets. Her copy arrives clean, her details always have sources attached for easy fact-checking, and her responsiveness to edits is stellar.

    She reports the hell out of an assignment, so eye-opening details and gripping personal anecdotes can live side-by-side. If I were in need of a killer, distinctive cover story to show readers that we have reporting that doesn't exist elsewhere, Cassandra would be one of the first journalists I'd contact.

    Nathan Matisse, Editor,

    Ars Technica

  • Cassandra was able to quickly capture and prioritize the themes and campaigns we have been striving to highlight —something that is often difficult to achieve with traditional media. Our collaboration also let us shine a light on our community, when we can often be in the shadows of some of the larger destinations in our region.

    Cassandra's attention to detail made collaboration seamless, and she incorporated feedback with precision and speed. Additionally, having access to analytics provided invaluable insights, helping us understand the immediate impact of the piece in ways that would be impossible through other media formats.

    Jessa Campbell -Dir. of Destination Development & Comms, Visit Fort Wayne

  • Cassandra has written dozens of articles for World Nomads, on topics ranging from community-based tourism and outdoor adventures to travel safety and responsible travel.

    She's a smart, intrepid traveler who inspires readers through her love of independent travel and adventure while providing level-headed guidance that's also fun to read. And she always meets her deadlines.

    Ellen Hall – Editor/Content Producer,

    World Nomads Insurance

  • As someone who values authentic connections with writers, booking a one- on-one meeting with Cassandra was a no-brainer for me. Her undivided attention and immediate feedback were priceless and our session was jam- packed. In just 30 minutes, we covered an array of topics from what editors are looking for and her preferences to live pitching each of my clients, eliminating the need for numerous emails and potentially saving hours of our time for both of us. What truly impressed me was walking away with three tangible story ideas/angles to pursue. I look forward to booking another session with Cassandra in the future.

    Rachel McCallister

    Rachel McCallister Consulting

  • My coaching session with Cassandra was exceptional! She exceeded my expectations. In just an hour, I took about 2 pages of notes and had about 7-key takeaways that I would never have thought of on my own. including where to pitch and new pitch angles. It was refreshing and insightful, so much so that I got about to pitching and heard back from The New York Times Travel section. I definitely recommend working with Cassandra if you're looking to get more press. She's super smart and knows her stuff.

    Elina Leclaire, Owner

    Glampful Campground

  • Cassandra and I were able to cover so much in just 30 minutes. I got to ask questions about how various outlets she writes for function that I would have no other way of knowing about. She gave me great feedback on potential avenues for several of my clients, which helped me identify a few new angles and approaches to pursue that I never would have thought of on my own. Time and money well spent!

    Jason Simms, Principal - Theirsay

  • I appreciate Cassandra’s time and the opportunity to hear directly what she’s looking for and get her feedback. I think it’s invaluable for us to have this access and get to know the writer better.

    Kristen Montag, Senior PR & Communications Manager

    Meet Minneapolis

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AFAR

This Canadian Island Is an Unlikely Dream Destination That’s Best Explored by Sea

A large steel bridge spanning across a river with lush green hills and trees on both sides, with several people paddleboarding on the water and some small boats in the distance.

THE WALL STREET JOURNAL

For an Outdoorsy Vacation Without Massive Crowds, Look to Your Nearest State Park

CNN

The best bike lights in 2025, tried and tested

A bicycle equipped with various bike lights and gadgets on a bike path next to a body of water with trees and buildings in the background.
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