Struggling to fill your press trips? Learn what top-tier journalists actually look for—and how to pitch them trips they can’t resist.
Event Description:
You're spending time, energy, and money crafting and running press trips—so why are your invitations going unanswered?
In “Press Trip Trends,” travel writer, guidebook author, and former international tour leader, Cassandra Brooklyn, reveals current press trip trends, along with the essential elements that make or break a press trip and press trip pitch.
Whether you're hosting group tours or solo media visits, this session will uncover what seasoned journalists really want, how to stand out in a crowded inbox, and how to design experiences that get booked—and get written about.
This 45-minute session is perfect for tourism boards, PR professionals, and tour operators who are tired of ghosted emails and half-filled trips.
What to Expect:
Learn why it’s harder than ever to get journalists on board—and what to do about it
Learn what experienced writers actually look for in a press trip
Get expert tips for crafting irresistible invitations
Discover how to balance structure and flexibility in your itinerary
Real talk: Learn what makes a trip feel like a waste of time to a journalist
Live Q&A with Cassandra Brooklyn
Why Now?
With fewer and fewer earned media opportunities, journalists are becoming extremely selective about which press trips they accept because they know how hard it will be to find coverage.
As a result, some trips are postponed or forced to run half-full, and many press trips are cancelled altogether. Some in the travel industry have been forced to pay writers thousands of dollars to join their trips (Cassandra Brooklyn can speak to a recent offer she received for $2500 to join a trip).
Many travel writers are already booked out through the end of the year, yet many destinations are still struggling to fill spring and summer press trips.
Date & Time:
📅 May 7, 2025
🕐 1:00 PM – 1:45 PM (ET)
💻 Virtual via Zoom