Press Trip Pod Group Coaching
Struggling to fill your press trips? Learn what top-tier journalists actually look for—and how to pitch them trips they can’t resist.
Event Description:
You're spending time, energy, and money crafting and running press trips—so why are your invitations going unanswered?
Join this small group coaching pod to get personalized, targeted feedback about how to improve your press trips. All group pods will be 75-minute sessions led by travel writer, guidebook author, and former international tour leader, Cassandra Brooklyn.
Whether you're hosting group tours or solo media visits, these pods will help you uncover what seasoned journalists really want, how to make your trips stand out in a crowded inbox, and how to design experiences that get booked—and get written about.
This is not a webinar, a lecture, or an Ask Me Anything session. It is an interactive, hands-on workshop that will dig into the essential elements that make or break a press trip and (pitch), tailored to your specific destination and press trips.
You bring your press trip, and I’ll help you figure out what’s working well and what could work better. You could bring a current press trip you’re trying to fill, or an idea for a new press trip you are considering.
These small groups will be limited to 3-5 of your peers each, so that you can benefit and learn from a supportive group of savvy PR practitioners and destination reps, without your questions getting lost in a huge group event.
This 75-minute session is perfect for tourism boards, PR professionals, and tour operators who are tired of ghosted emails and half-filled trips.
Once you join, you’ll be sent a list of potential times the call will take place in late May and early June.
What to Expect:
Learn why it’s harder than ever to get journalists on board—and what to do about it
Learn what experienced writers actually look for in a press trip
Get expert tips for crafting irresistible invitations
Discover how to balance structure and flexibility in your itinerary
Real talk: Learn what makes a trip feel like a waste of time to a journalist
Immediate feedback: Present your trip and learn how it could be improved.
Peer Input: Learn from supportive peers what’s worked and what hasn’t.
Differentiate yourself: Walk away with ways to make your press trip stand out from the crowd.
Live Q&A with Cassandra Brooklyn
Testimonials:
“Thank you for organizing such an insightful and candid conversation about press trips in today's media landscape. I left the call with so many ideas/improvements on how to approach future press trips!”
-Sarah Winston, HomeExchange
“I joined the press trip trends call today and wanted to thank you once again for hosting and all the insights. With the media landscape changing constantly, it's always valuable for our clients and team when we're able to hear honest feedback from you about what's working, what's not, and how we can stay up to speed on everything. I enjoyed the intimate format and found your examples super helpful.”
Sabrina Diaz, CIIC PR
What an incredibly productive and beneficial zoom sesh!! I wasn't sure what to expect with this being my first live-action AMA group chat, but WOW - your Press Trip Trends workshop was awesome. Great turnout. Great questions. Great open candor among industry peers. I can't wait to sign up for the follow-up Pod session. Well done.
Katie Fontana, PR + Hospitality
Thank you for hosting such an insightful and engaging Press Trip Trends event! You provided tangible tips on how to build the ideal itinerary, best practices for the press trip invite phase, and shared an inside look into how different publications evaluate press trip articles (a perspective that I hadn’t given much consideration before). I’m excited to apply these learnings and maximize results! I really appreciate you using your platform to connect with PR professionals and help us all succeed together in this ever-evolving industry.
Melissa Davis, Agency H5
“Thanks, Cassandra, your sessions are always helpful.“
Kristen Montag, Meet Minneapolis
Struggling to fill your press trips? Learn what top-tier journalists actually look for—and how to pitch them trips they can’t resist.
Event Description:
You're spending time, energy, and money crafting and running press trips—so why are your invitations going unanswered?
Join this small group coaching pod to get personalized, targeted feedback about how to improve your press trips. All group pods will be 75-minute sessions led by travel writer, guidebook author, and former international tour leader, Cassandra Brooklyn.
Whether you're hosting group tours or solo media visits, these pods will help you uncover what seasoned journalists really want, how to make your trips stand out in a crowded inbox, and how to design experiences that get booked—and get written about.
This is not a webinar, a lecture, or an Ask Me Anything session. It is an interactive, hands-on workshop that will dig into the essential elements that make or break a press trip and (pitch), tailored to your specific destination and press trips.
You bring your press trip, and I’ll help you figure out what’s working well and what could work better. You could bring a current press trip you’re trying to fill, or an idea for a new press trip you are considering.
These small groups will be limited to 3-5 of your peers each, so that you can benefit and learn from a supportive group of savvy PR practitioners and destination reps, without your questions getting lost in a huge group event.
This 75-minute session is perfect for tourism boards, PR professionals, and tour operators who are tired of ghosted emails and half-filled trips.
Once you join, you’ll be sent a list of potential times the call will take place in late May and early June.
What to Expect:
Learn why it’s harder than ever to get journalists on board—and what to do about it
Learn what experienced writers actually look for in a press trip
Get expert tips for crafting irresistible invitations
Discover how to balance structure and flexibility in your itinerary
Real talk: Learn what makes a trip feel like a waste of time to a journalist
Immediate feedback: Present your trip and learn how it could be improved.
Peer Input: Learn from supportive peers what’s worked and what hasn’t.
Differentiate yourself: Walk away with ways to make your press trip stand out from the crowd.
Live Q&A with Cassandra Brooklyn
Testimonials:
“Thank you for organizing such an insightful and candid conversation about press trips in today's media landscape. I left the call with so many ideas/improvements on how to approach future press trips!”
-Sarah Winston, HomeExchange
“I joined the press trip trends call today and wanted to thank you once again for hosting and all the insights. With the media landscape changing constantly, it's always valuable for our clients and team when we're able to hear honest feedback from you about what's working, what's not, and how we can stay up to speed on everything. I enjoyed the intimate format and found your examples super helpful.”
Sabrina Diaz, CIIC PR
What an incredibly productive and beneficial zoom sesh!! I wasn't sure what to expect with this being my first live-action AMA group chat, but WOW - your Press Trip Trends workshop was awesome. Great turnout. Great questions. Great open candor among industry peers. I can't wait to sign up for the follow-up Pod session. Well done.
Katie Fontana, PR + Hospitality
Thank you for hosting such an insightful and engaging Press Trip Trends event! You provided tangible tips on how to build the ideal itinerary, best practices for the press trip invite phase, and shared an inside look into how different publications evaluate press trip articles (a perspective that I hadn’t given much consideration before). I’m excited to apply these learnings and maximize results! I really appreciate you using your platform to connect with PR professionals and help us all succeed together in this ever-evolving industry.
Melissa Davis, Agency H5
“Thanks, Cassandra, your sessions are always helpful.“
Kristen Montag, Meet Minneapolis
Struggling to fill your press trips? Learn what top-tier journalists actually look for—and how to pitch them trips they can’t resist.
Event Description:
You're spending time, energy, and money crafting and running press trips—so why are your invitations going unanswered?
Join this small group coaching pod to get personalized, targeted feedback about how to improve your press trips. All group pods will be 75-minute sessions led by travel writer, guidebook author, and former international tour leader, Cassandra Brooklyn.
Whether you're hosting group tours or solo media visits, these pods will help you uncover what seasoned journalists really want, how to make your trips stand out in a crowded inbox, and how to design experiences that get booked—and get written about.
This is not a webinar, a lecture, or an Ask Me Anything session. It is an interactive, hands-on workshop that will dig into the essential elements that make or break a press trip and (pitch), tailored to your specific destination and press trips.
You bring your press trip, and I’ll help you figure out what’s working well and what could work better. You could bring a current press trip you’re trying to fill, or an idea for a new press trip you are considering.
These small groups will be limited to 3-5 of your peers each, so that you can benefit and learn from a supportive group of savvy PR practitioners and destination reps, without your questions getting lost in a huge group event.
This 75-minute session is perfect for tourism boards, PR professionals, and tour operators who are tired of ghosted emails and half-filled trips.
Once you join, you’ll be sent a list of potential times the call will take place in late May and early June.
What to Expect:
Learn why it’s harder than ever to get journalists on board—and what to do about it
Learn what experienced writers actually look for in a press trip
Get expert tips for crafting irresistible invitations
Discover how to balance structure and flexibility in your itinerary
Real talk: Learn what makes a trip feel like a waste of time to a journalist
Immediate feedback: Present your trip and learn how it could be improved.
Peer Input: Learn from supportive peers what’s worked and what hasn’t.
Differentiate yourself: Walk away with ways to make your press trip stand out from the crowd.
Live Q&A with Cassandra Brooklyn
Testimonials:
“Thank you for organizing such an insightful and candid conversation about press trips in today's media landscape. I left the call with so many ideas/improvements on how to approach future press trips!”
-Sarah Winston, HomeExchange
“I joined the press trip trends call today and wanted to thank you once again for hosting and all the insights. With the media landscape changing constantly, it's always valuable for our clients and team when we're able to hear honest feedback from you about what's working, what's not, and how we can stay up to speed on everything. I enjoyed the intimate format and found your examples super helpful.”
Sabrina Diaz, CIIC PR
What an incredibly productive and beneficial zoom sesh!! I wasn't sure what to expect with this being my first live-action AMA group chat, but WOW - your Press Trip Trends workshop was awesome. Great turnout. Great questions. Great open candor among industry peers. I can't wait to sign up for the follow-up Pod session. Well done.
Katie Fontana, PR + Hospitality
Thank you for hosting such an insightful and engaging Press Trip Trends event! You provided tangible tips on how to build the ideal itinerary, best practices for the press trip invite phase, and shared an inside look into how different publications evaluate press trip articles (a perspective that I hadn’t given much consideration before). I’m excited to apply these learnings and maximize results! I really appreciate you using your platform to connect with PR professionals and help us all succeed together in this ever-evolving industry.
Melissa Davis, Agency H5
“Thanks, Cassandra, your sessions are always helpful.“
Kristen Montag, Meet Minneapolis